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Mavin Powercube Greener Data Centres

Leaner, Greener: Rising to the challenge of Data Centre sustainability whilst meeting the needs of the Digital Age

As digitalisation increases the DataCentre energy requirement, IT power consumption is estimated to grow to up to 20% of the global electricity demand by 2030. We now face a pressing need to address the environmental issues associated with this steeply escalating curve.

Organisations are rapidly increasing their environmental awareness and are therefore in need of effective sustainable solutions when assessing Data Centre requirement. This necessitates a multi-pronged approach through the design and build phases, tackling the problem from both inside the data centre via forward-thinking hardware, and externally via efficient building methods and innovative materials, partnered with cutting-edge cooling technologies.  

 As demand increases worldwide, space and logistics also become a challenge. One way this can be directly addressed is with containerised solutions which offer easy scalability and relocation. Mavin Powercube’s custom-built Containerised Modular DataCentre solutions can be deployed worldwide into the harshest environments with fully ruggedised options; containers are sealed, protected, resilient and thermally stable. 

 The next 10 years will be a defining time for the Data Centre industry, as we collectively address the challenges of increased demand and the impacts of climate change. It is our responsibility to make sure that demand does not come at a high cost for the planet, by creating efficient and sustainable facilities.

Mavin Powercube Containerised Modular DataCentres are fully bespoke and may include many features which increase sustainability and address these issues such as:

  • Custom designed and built Containers - utilising the latest material applications and methodologies, including our in-flow PowercubeSmartSkin™ innovation, optimising greater energy efficiencies with less impact
  • Smart Automation Systems - lower energy use by switching off servers not in use
  • Heat Recovery Systems - utilise the waste heat from the Data Centre to improve heating efficiencies elsewhere on site
  • Fresh Air Cooling or Liquid Cooling options - fresh air cooling delivers huge savings in run costs and produces 50% less carbon emissions than traditional cooling methods. Liquid cooling delivers increased density capability and considerable energy and cost savings.
  • Solar Reflective external paint and Solar Reflective roofs - reduces solar heat gain to reduce the cooling requirement
  • Green or Blue Roof and Green Wall options - assist cooling, reduces and controls rainwater runoff and promotes biodiversity
  • Scalability - a containerised solution supports the requirements without overkill and can be easily scaled up (or down) as the need arises
  • Powercube Container Solutions are manufactured at our state-of-the-art facility in the UK with locally sourced materials wherever possible, via proactively managed supply chains - resulting in a lower carbon footprint

The following can also be integrated directly as an associated service as required:

  • Migrating to the latest compute technologies – these can improve on the dissipation of power from the CPU and operate at a higher temperature, lessening the cooling requirement
  • Virtualisation – reduces the number of servers required and therefore energy used

Data Centres which consume less power are more cost-effective and can save up to 30% in energy consumption over the lifespan of an average server. The increased efficiency saves money, time, energy use and substantially reduces our impact on the environment – a smarter result for organisations and for the planet. 


Where do we start?

Mavin Powercube is currently offering high-level FOC* DataCentre Power Audits, where required, to assist in understanding the starting point. This is followed by exploring the best course of action to meet operational needs.
*Subject to pre-audit site visit. Currently UK only.


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